LG Mobile Essay Example for Free

LG Mobile Essay Founded January 5, 1947 Headquarters Address LG Twin Towers, 20 Yoido-dong, Youngdungpogu, Seoul, South Korea Our Businesses Electronics, Chemicals, Telecommunications and Service (Number of Companies: 53) LG Electronics LG Display LG Innotek Hiplaza Hi Logistics System Air-Con Engineering Siltron Lusem LG Chem SEETEC Coca ·Cola Beverage Company LG Hausys LG TOSTEM BM HAUSYS ENG LG Life Sciences LG MMA LG TeleCom CS Leader A†¢IN LG Dacom LG Powercom DACOM Crossing CS ONE Partner LG CNS LG N-Sys 1947 1953 1958 1967 1970 1974 1995 †¢Chairman In Hwoi Koo founds LG by establishin g Lak Hui Chemical Industrial Corp. (now LG Chem) †¢Lak Hui Industry establishe d (now LG Internatio nal Corp.) †¢Goldstar Co. establishe d (now LG  Electronics) †¢Honam Oil Refinery Co. establishe d (now GS Caltex of GS Group) †¢Cha Kyung Koo takes office as Chairman †¢Lak Hui changes its name to Lucky Co., Ltd †¢Bon Moo Koo takes office as Chairman †¢ New Corporate Identity (CI) establishe d (Lucky Goldstar LG) Goldstar produced first electronics in Korea. 1959 1960 1961 1965 1966 1968 1969 1973 1974 1979 1981 1982 1983 1984 1985 †¢First radio †¢First electronic fan †¢First telephone †¢First refrigerator †¢First black and white TV †¢First air room conditioner †¢First elevator, escalator, washing machine †¢First cassette recorder †¢First PMC single station equipment †¢First videotape recorder †¢first electronic VTR †¢First color video camera †¢First compact disc player in Korea †¢First multiplex television with sound and color in Korea †¢First laser machines in Korea, single unit video 8 mm VTR in Korea 1958-1995 1962 1975 1976 †¢ Goldstar introduces private loans for the first time in Korea †¢ Goldstar establishes the Central Research and Development Institute †¢ Goldstar Precision Industry (currently LG Innotek Co., Ltd.) established 1977 1978 1989 †¢ Goldstar develops color television †¢ Goldstar achieves exports to the amount of 100 million USD †¢ Goldstar Industrial Systems develops the fourth direct drive ultra precision robot in the world 1995 †¢ LG Electronics Inc. acquires Zenith, the largest electronics company in the United States 1995-Today 1995 †¢Chairman Bon Moo Koo created and enforced Jeong-Do Management* and No. 1 LG as the companys core management goals. 1996 †¢LG Electronics Inc. establishes the LG-IBM PC company 1999 †¢LG Electronics Inc. develops the thinnest plasma display panel in the world 2001 †¢LG Electronics becomes the worlds first to develop organic EL for IMT-2000 2004 †¢LG Electronics develops the worlds first land-based digital multimedia broadcasting phone †¢LG Electronics unveils 3G mobile phones for Hutchison 2005 †¢For eight years in a row, LG Electronics is number one in the world for sales of optical storage devices †¢LG Electronics opens the LG Digital Reading Room in the National Library of Russia †¢LG Electronics develops the worlds fastest 3D game phone 2006 †¢LG Electronics wins the 2006 Hong Kong Design Award for its Chocolate phone †¢LG Electronics unveils the worlds thinnest ceiling-bound system air conditioner †¢LG Electronics unveils the worlds slimmest (33-cm) flat-panel TV 2007 †¢LG Electronics is ranked first in the global CDMA market for two consecutive years ï  ½ ï  ½ ï  ½ Revenues: $12.1 billion (FY 2008) that increased 10.3% compared with FY 2007  Collaboration with Microsoft Corporation,  Android software under Google Inc., Wal-Mart, EBay, Toyota Threat Case of LG 830 Spyder cell phone ï  ½ ï  ½ ï  ½ ï  ½ ï  ½ Jeong-Do Management and LGs management principles Increase the value for the shareholders and investors Improve reliability, flexibility and responsibility Increase the speed of responding to the consumers’ feedbacks Human recourses (Attract Foster) Music ï  ½ business mobility Nokia software communication game Global Market Local Market But in the United States, Nokias market share has been steadily declined. Nokia has to develop more CDMA mobile phones. Because the U.S. wireless operators have a strong control on the market, while the wireless technology in the United States has also been less advanced than Europe. ï  ½ Motorola was founded in 1928. It is the leader in the world’s chip manufacturing and electronic the communications. direct US Veriz on sales Gove rnme nt WalMart distribut ors products widely sold through Retailers dealers licensees Main customers of Motorola ï  ½ ï  ½ ï  ½ Because of lacking of compelling new phones, the market share of Motorola’s mobile phones continue to depress. Samsung replaced the location of Motorola becoming the secondlargest mobile phone marker. Now Motorola can only rank at third. Samsung slips into No.1 mobile phone slot in US Leaves Motorola sadly Second ï  ½ Just as LG, Samsung Group is also a South Korean company which offering various industries including electronics and mobile phones. In 1973ï ¼Å'Martin Cooper invented the first mobile phone in the world. The 1G phone looks boxy and can only be served as movable but hardly portable. Many people call this cell phone as bricks and mortar or â€Å"KINGBOX†. Future mobile phones will be emphasis on security and data communication. On the one hand it will strengthen the protection of personal privacy, on the other hand the data services will enhanced by more researches and development. ï  ½ ï  ½ A large-scale of 3G networks is sweeping the whole global mobile phone market. At the same time, the global market of mobile phones is facing its biggest threat. Some common tools of International phony such as Skype, Icq and MSN are more and more convenient and popular. The future of Internet telephony will become a mainstream form of network communication which is under the trend of scientific and technological progress and perfection instead of mobile phones. General Outline Troubles Advantages Milestones 1997: 1962: 1958: Goldstar Established (LGE) LGE expands business to the U.S. with radio’s. Supplied United state’s Ameri-tech with mobiles phones. ï  ½ ï  ½ ï  ½ ï  ½ ï  ½ 115 companies: 84 subsidiaries, 34 liaison offices (250 companies total) Workforce: 84,000 36 RD and Design Centers: 30 RD, 6 design Workforce: 17,000 63% of workforce employed overseas. (101,000 of 160,000 total) Global Subsidiaries/Companies: Europe: 22 China: 16 Middle East Africa: 11 Asia: 10 CIS: 7 South America Central America: 10 United States: 7 (Currently number 2 in U.S. market behind Motorola) Japan: 1 Global Sales KRW in BS Trillions 4.6 50 45 5 40 35 30 25 20 15 10 5 6 5 10 10 10 10 11 10 13 12 11 Home Ent. AC 16 Home App. 4.5 8.6 15.8 D.Media D.Display D.App. Mobile 0 2005 2006 2007 2008 2008 Q2 % Market Share Others, 16.6 SonyEricsson, 8.2 Nokia Nokia, 41 Motorola LG, 9.3 Samsung, 15.4 Motorola, 9.5 Samsung LG SonyEricsson Others ï  ½ Fluctuations in KRW: (Competitive exports) 2005: $1(USD)= 1,103 won 2006: $1(USD)= 955 won 2007: $1(USD)= 929 won 2008: $1(USD)= 1,103 won 2009: $1(USD)= 1,183 won ï  ½ NAFTA 1994/WTO 1995 ï  ½ Late Start (counter: RD, Design, Localization) ï  ½ High-End/Quality (counter: LG Chocolate consignment, PBL) ï  ½ PRADA – Luxurious PRADA phone ï  ½ Microsoft – Windows Mobile 6.0/Smartphones ï  ½ Mark Levinson (Audio Systems) – Music Phones (Chocolate) ï  ½ Google – Pre-installments in phones. ï  ½ Schneider – Mobile phone camera lenses. ï  ½ ï  ½ ï  ½ LGE sports sponsorships/partnerships Formula 1 Multi-year partnership 1/09. Official consumer electronics, mobile phones and tech. Viewed by 588 million. ï  ½ ï  ½ International Cricket Council Official Sponsor from (ICC) 2002-2015. Following of 2-3 Billion: U.K., Australia, India, South Africa and other British Commonwealth countries. Football Club Sponsors: ï  ½ ï  ½ ï  ½ ï  ½ ï  ½ ï  ½ ï  ½ ï  ½ ï  ½ ï  ½ Sao Paulo Fulham Liverpool Olympic Lyon Hungary National Team Iraq National Team Greece National Team Russia National Team LG Amsterdam Tournament LG World Cup Most Popular Sports in the world: (approx. 6.71 billion people) 1. Soccer – 3.5 billion 2. Cricket – 2-3 billion 3. Field Hockey – 2 billion 4. Tennis – 1 billion 5. Volleyball – 900 million 6. Table Tennis – 800 million 7. Formula 1 – 588 million 8. Baseball – 500 million 9. Golf – 400 million 10.Gridiron Football – 400 million 1995 †¢Acquired U.S. based Zenith 1997 †¢CDMA (3G) Handsets produced 1998 †¢60’’ plasma T.V. 2000 †¢Launched the world’s first Internet refrigerator 2001 †¢World’s first internet washing machine 2003 †¢Number 1 global producer of CDMA phones 2004 †¢Advertised world’s first 71† plasma T.V. 2005 †¢ 4th largest mobile phone supplier globally †¢ 18 million Chocolate phones sold. 2008 †¢ LG Mobile selected as the supplier for the â€Å"World Phone† †¢ World’s first 3G watch phone with full touch screen. †¢ LG Dare phone wins CES â€Å"Best of Innovations† award 2009 †¢ LG Secret phone wins â€Å"red dot design† award †¢ LG KS 360 phone wins â€Å"iF Design’ award. FEATURED PRODUCTS ï  ½ Brand Name ââ€" ¦ top 10 brand in electronics 2008 ï  ½ Marketing in UK ââ€" ¦ LG hired Alcone Marketing ââ€" ¦ 10% of market share for mobile phones ï  ½ Design ââ€" ¦ LG Prada: top 10 Fashion designs in Europe ââ€" ¦ Bluetooth Handsets : drive and talk ï  ½ Consumers’ satisfaction ââ€" ¦ J.D. Powder and Associates’ study ï  ½ Supply management †¢ Fashion phone designs ï  ½ Contracts with football clubs ââ€" ¦ Liverpool ââ€" ¦ Fulham †¢ Global Recession ï  ½ Competitors ââ€" ¦ Nokia Corporation ââ€" ¦ Motorola, Inc ââ€" ¦ Samsung Group ï  ½ Global Recession ï  ½ Short-term: ââ€" ¦ Improve supply management ââ€" ¦ Satisfy lower market ââ€" ¦ Bluetooth Handsets : drive and talk ï  ½ Long term: ââ€" ¦ ââ€" ¦ ââ€" ¦ ââ€" ¦ Increasing fashion designers field American Football in USA Increase market share in Asia Buying small companies or stocks

Shopping is a Pastime for Women Essay -- Womens Clothing Clothes

SHOPPING IS A PASTIME Women’s clothing does not bite, but every guy I know seems to think it does. If it’s hanging on a rack or sitting patiently in a store for someone to handle, poke, or prod, it’s dangerous. Other adjectives— provided kindly by my guy friends—include â€Å"expensive,† â€Å"a waste of time,† and â€Å"unnecessary,† proving that men just don’t know anything about shopping and what it means to women. Combing through racks of clothing and looking for the cutest outfits may take hours, but many girls feel great satisfaction in doing so. Whenever my friends and I are bored, one of us will usually exclaim, â€Å"Let’s go shopping!† We all get excited and prepare for an intensive day-long outing, usually going to as many clothing stores as we can possibly carry ourselves, or until our wallets become weightless and our plastic gets maxed out. The idea of shopping is social and fun to us. While guys will usually walk into a store (even with friends) and rush to find what they need, girls will often hover around merchandise just to enjoy and inspect it. If we don’t buy anything and only browse for a whole day, simply looking at new things is a pleasurable experience and evokes happiness. Beyond clothing, the wonders of accessories, shoes, and interesting home dà ©cor excite our senses and spending possibilities. For others—typically men—the idea of getting off the couch and out of the house incites complete agony. When my younger brother hears the suggestion of shopping, he yells, â€Å"I HAVE A STOMACH ACHE. I CAN’T GO!† (unless, of course, you mention Best Buy or Micro Center). When my boyfriend hears it, he sternly says, â€Å"Mary, don’t make me sit in some chair for three hours like last time.† (Oops!) Shopping evokes... ...t turns out it was on the OTHER SIDE of the store, exactly where my guy friend said it WASN’T. If I hadn’t asked, we would have been there all night. Although I don’t believe guys will ever truly appreciate shopping and the obsession many women have with it, I do think that many have come to terms with the issue. It’s common for my guy friends to not drop their jaws if my friends and I blow a few hundred dollars in a single day on only clothing . . . especially after we point out their latest and most expensive electronic purchase. As Adams, (the design director for NBBJ Retail Concepts) states, â€Å"the woman is the decision-maker (229),† and therefore, is the primary shopper between the two sexes. Works Cited Gladwell, Malcolm. â€Å"The Science of Shopping.† 1996. The Text-Wrestling Book. Eds. Donna LeCourt, et al. Dubuque, Iowa: Kendal/Hunt, 2005. 222–231.

Salary Is Not the Most Important Factor in Motivating Employees

Salary is not the most important factor in motivating employees The psychology of motivation is enormously complicated and there is a small part of it has been illustrated with any degree of guarantee. A number of people are desired for an effective formula for moving employees. Some adopt to the way of increasing salary, not all of which is conductive (Herzberg,1987). There are a great many factors in motivating employees. Salary plays a significant role while other factors such job participation, job loading and the work environment are available as well.Although salary is useful to move hirelings, salary is not the most important factor in motivating employees because job autonomy, job security and appreciation for work done are significant. Job autonomy has a practical effect on motivating employees. Employees who are allowed to partake in varieties of decisions may be given more incentive for action. If managers allow hirelings to set their goals, they will have the responsibili ty to compass the object and devote themselves to the job. Subordinates may feel that they are an important part of the company and be more willing to apply to the task (Madura,2008).A flexible work schedule is another approach to increasing job satisfaction which is helpful to accomplish projects (Madura,2008). It has been disputed by research proving that if superiors allow employees to have longer weekends, hirelings are likely to perform well (Madura,2008). With a flexible work schedule, people are willing to improve work efficiency and fulfill other liabilities as much as they could. Job participation is an effective approach to moving employees. Employees will realize the value of their existence when they participate in the projects.If employees desire to achieve a goal as a group of people with varied occupations, they are motivated to do their best. Job autonomy is a significant element which moves employees effectively. Job security is becoming an important factor increasi ngly to employees (Wiley,1997). Employees’ responses to job insecurity influence the development of the society, which has been proved by much evidence. Work pressure will increase and job insecurity is especially hard on the weak group in the countries.If work safety is not guaranteed and people keep working in an unsafe environment, there may be a negative impact on mental health. Organization will be affected by the lack of job security as well, which leads to negative outcomes (Wiley,1997). Job insecurity is likely to cut down work guarantee, which may result in damage of companies’ credit. Deterioration of efficacy of companies’ will happen and it has a negative impact on job satisfaction and performance (Wiley,1997). Job security has ever been the top of the list of motivational factors for employees (Wiley,1997).People’s behavior is much a function of job safety. Workers have to divert attention from work as a result of concern about unsafe factor, which have a passive influence on programs (Madura,2008). The basic needs of employees could not be fulfilled, which lead to their concern about finding safer work. The employed who have job security are likely to be given incentive to achieve the goals. Appreciation for work done is one of the important motivations for employees. Feedback and recognition for the projects which have been accomplished will give employees encouragement.Most of employers voice acknowledgement for a job done to moving subordinates and give them confidence and satisfaction. Appreciation for work done has ever been chosen to be the peak motivator in modern society and has also been taken into account by enterprise increasingly. Most of the practical elements which fulfill work occasions are from recognition. Offering opportunities for hirelings who are motivated to accomplish the goals is manager’s job (Wiley,1997). The expression of why the behaviour is available will be beneficial for employeesà ¢â‚¬â„¢ long-term development, which improves their ability and enrich their knowledge.It is significant for people to have feedback and learn more about themselves. With this method, employees are able to know which position is more appropriate for them. Feeling capable is one of factors which are useful for work. Additionally, appreciation is a way for employees to feel competent. Therefore, the employed will be achieve the goals with confidence. Greater essential motivation may be caused by recognitions which image capacity. Appreciation could bring encouragement, opportunities and feelings of competent to employees and plays an important part.Although salary is an important factor in motivating employees, it is not enough to satisfy employees’ need of autonomy, security and appreciation. High salary is advantageous to fulfill all of people’s requirements and achieve their needs. There are a number of people who gain high emolument having many complaints because the y have difficulty in their work. Money fail to meet the mental needs of people on occasion. High salary is available to improve standard of living. There exist employees whose salary is high but their work stress is too heavy for them to suffer from.Because of the reason, they may not be able to leave free time for themselves. Health and mental health problems may caused by too much work stress. No one could enjoy the life without fitness. High salary means more opportunities and happiness for employees. Though some people gain high paying salary, they are occupied with projects and have seldom time to spend with family. An examination of the evidence has shown that a part of people gaining higher payment are not as satisfied with life as ones gaining lower payment. Salary is effective on occasion but it is not always the most important motivation.In conclusion, there exist a number of factors which play a considerable part in moving employees such as job autonomy, job security and appreciation. Therefore, salary is not the most effective. Give hirelings increased job autonomy including decision making, flexible work schedule and participation, which can motivate them. Job security for employees is an important source of motivation and safe working environment is helpful for people to tap their potentials. Appreciation for work done shows respect for employees, which leads to result of motivating people.Motivation has direct relationship with business of the company. Employees ought to learn how to motivate employees. Both salary and other factors are significant. References Herzberg, F. (1987)’One more time:How do you motivate employees’, Harvard Business Review, September-Octorber, pp. 87-99 Madura, J. (2008) Introduction to Business. 4th ed. Beijing: Post & Telecom Press. Wiley, C. (1997) ‘What motivates employees according to over 40 years of motivation surveys’, International Journal of Manpower, 18(3), pp. 263-280.

Frank Gehry, Controversial Canadian-American Architect

Inventive and irreverent architect Frank O. Gehry (born February 28, 1929) changed the face of architecture with his artistic designs realized with high-tech software. Gehry has been surrounded by controversy for most of his career. Using unorthodox materials like corrugated metal, chain link, and titanium, Gehry has created unexpected, twisted forms that break conventions of building design. His work has been called radical, playful, organic, and sensual. Fast Facts: Frank Gehry Known For: Award-winning, controversial architectAlso Known As: Owen Gehry, Ephraim Owen Goldberg, Frank O. GehryBorn: February 28, 1929 in Toronto, Ontario, CanadaParents: Sadie Thelma (nà ©e Kaplanski/Caplan) and Irving GoldbergEducation: University of Southern Californias School of Architecture, Harvard UniversityAwards and Honors:  Presidential Medal of Freedom, J. Paul Getty Medal, Harvard Arts Medal, Order of Charlemagne; honorary degrees from many universities, including Oxford, Yale, and PrincetonSpouse(s): Anita Snyder,  Berta Isabel AguileraChildren: Alejandro, Samuel, Leslie, BrinaNotable Quote: For me, every day is a new thing. I approach each project with a new insecurity, almost like the first project I ever did. And I get the sweats. I go in and start working, Im not sure where Im going. If I knew where I was going I wouldnt do it. Early Life As a teenager in 1947, Goldberg moved from Canada to Southern California with his Polish-Russian parents. He chose U.S. citizenship when he turned 21. He was traditionally educated at Los Angeles City College and the University of Southern California (USC), with an architecture degree completed in 1954. Frank Goldberg changed his name to Frank Gehry in 1954. This move was encouraged by his first wife, who believed a less-Jewish-sounding name would be easier for their children and better for his career. Gehry served in the U.S. Army from 1954–1956. He then studied city planning on the G.I Bill for one year at Harvard Graduate School of Design before returning to southern California with his family. He went on to reestablish a working relationship with Austria-born architect Victor Gruen, with whom Gehry had worked at USC. After a stint in Paris, Gehry again returned to California and established his Los Angeles-area practice in 1962. From 1952–1966, the architect was married to Anita Snyder, with whom he has two daughters. Gehry divorced Snyder and married Berta Isabel Aguilera in 1975. The Santa Monica house he remodeled for Berta and their two sons has become the stuff of legends. Career Beginnings Early in his career, Frank Gehry designed houses inspired by modern architects such as Richard Neutra and Frank Lloyd Wright. Gehrys admiration of Louis Kahns work influenced his 1965 box-like design of the Danziger House, a studio/residence for designer Lou Danziger. With this work, Gehry started to get noticed as an architect. The 1967 Merriweather Post Pavilion in Columbia, Maryland, was the first Gehry structure reviewed by The New York Times. The 1978 remodeling of a 1920s-era bungalow in Santa Monica put Gehry and his new familys private home on the map. As his career expanded, Gehry became known for massive, iconoclastic projects that attracted attention and controversy. The Gehry architecture portfolio includes unique structures such as the 1991 Chiat/Day Binoculars Building in Venice, California, and the 2014 Louis Vuitton Foundation Museum in Paris, France. His most famous museum is the Guggenheim in Bilbao, Spain, the 1997 spectacle that gave Gehrys career its final boost.  The iconic Bilbao architecture was constructed with thin sheets of titanium, and it continues to draw fascinated tourists. Color has been added to Gehrys metal exteriors, exemplified by the 2000 Experience Music Project (EMP), now called the Museum of Pop Culture, in Seattle, Washington. Gehrys projects build on one another, and after the Bilbao museum opened to great acclaim, his clients wanted that same look. His most famous concert hall is arguably the 2004 Walt Disney Concert Hall in Los Angeles, California. He began visualizing with a stone facade in 1989, but the success of the Guggenheim in Spain inspired the California patrons to want what Bilbao had. Gehry is a great fan of music and he has taken on a number of different concert hall projects. Examples include the small Fisher Center for the Performing Arts at Bard College in 2001 at Annandale-on-Hudson in New York, the open-air Jay Pritzker Music Pavillion in 2004 in Chicago, Illinois, and the rather sedate 2011 New World Symphony Center in Miami Beach, Florida. Notable Work Many of Gehrys buildings have become tourist attractions, drawing visitors from around the world. University buildings by Gehry include the 2004 MIT Stata Complex in Cambridge, Massachusetts, and the 2015 Dr. Chau Chak Wing Building at the University of Technology Sydney (UTS), Gehrys first building in Australia. Commercial buildings in New York City include the 2007 IAC Building and the 2011 residential tower called New York By Gehry. Health-related projects include the 2010 Lou Ruvo Center for Brain Health in Las Vegas, Nevada, as well as the 2003 Maggies Centre in Dundee, Scotland. Furniture: Gehry had success in the 1970s with his line of Easy Edges chairs made from bent laminated cardboard. By 1991, Gehry was using bent laminated maple to produce the Power Play Armchair. These designs are part of the Museum of Modern Art (MoMA) collection in New York City. In 1989, Gehry designed the Vitra Design Museum in Germany, his first European architectural work. The museums focus is on modern furniture and interior designs. Also in Germany is Gehrys 2005 MARTa Museum in Herford, a town known in the furniture industry. Gehry Designs: Because architecture takes so long to become realized, Gehry often turns to the quick fix of designing smaller products, including jewelry, trophies, and even liquor bottles. From 2003 to 2006, Gehrys partnership with Tiffany Co. released the exclusive jewelry collection that included the sterling silver Torque Ring. In 2004, the Canada-born Gehry designed a trophy for the international World Cup of Hockey tournament. Also in 2004, Gehry designed a twisty vodka bottle for Wyborowa Exquisite. In the summer of 2008, Gehry took on the annual Serpentine Gallery Pavilion at Kensington Gardens in London. Career Highs and Lows Between 1999 and 2003, Gehry designed a new museum for Biloxi, Mississippi, the Ohr-OKeefe Museum of Art. The project was under construction when Hurricane Katrina struck in 2005 and pushed a casino barge into the glittering steel walls. The slow process of rebuilding began years later. Gehrys most famous low, however, may have been the burning reflection from the completed Disney Concert Hall, which impacted both neighbors and passers-by. Gehry fixed it but claimed it was not his fault. Throughout his long career, Frank O. Gehry has been honored with countless awards and honoraria for individual buildings and for him as an architect. Architectures highest honor, the Pritzker Architecture Prize, was awarded to Gehry in 1989. The American Institute of Architects (AIA) recognized his work in 1999 with the AIA Gold Medal. Former President Barack Obama presented Gehry with the highest civilian award of the United States, the Presidential Medal of Freedom, in 2016. Style of Gehrys Architecture In 1988, the Museum of Modern Art (MoMA) in New York City used Gehrys Santa Monica house as an example of a new, modern architecture they called deconstructivism. This style breaks down the parts of a piece so their organization appears disorganized and chaotic. Unexpected details and building materials tend to create visual disorientation and disharmony. Gehry on Architecture In Barbara Isenbergs book, Conversations With Frank Gehry,  Gehry talked about the approach he takes to his work: Building a building is like berthing the Queen Mary in a small slip at a marina. There are lots of wheels and turbines and thousands of people involved, and the architect is the guy at the helm who has to visualize everything going on and organize it all in his head. Architecture is anticipating, working with and understanding all of the craftsmen, what they can do and what they cant do, and making it all come together. I think of the final product as a dream image, and its always elusive. You can have a sense of what the building should look like and you can try to capture it. But you never quite do. But history has acknowledged that Bernini was an artist as well as an architect, and so was Michelangelo. Its possible that an architect can also be an artist....Im not comfortable using the word sculpture. Ive used it before, but I dont think its really the right word. Its a building. The words sculpture, art, and architecture are loaded, and when we use them, they have a lot of different meanings. So Id rather just say Im an architect. Legacy Frank Gehrys work has had a profound impact on postmodernist architecture. His unique use of materials, line, and technology have inspired architects and changed the way architects and engineers think about structures. His most significant structures, such as the Bilbao Guggenheim, have, as Salon’s Karen Templer  wrote, ...changed the way people think about the field of architecture. Gehry has proven that people will travel halfway around the world to look at a building as well as its contents. It stands as evidence that a building  can  put a town on the map. Sources Editors of Encyclopaedia Britannica. â€Å"Frank Gehry.†Ã‚  Encyclopà ¦dia Britannica, 24 Feb. 2019.Frank O. Gehry.†Ã‚  Academy of Achievement.Isenberg, Barbara. Conversations With Frank Gehry by Barbara Isenberg. Knopf Doubleday Publishing Group, 2012.The Museum of Modern Art. Deconstructivist Architecture. June 1988. Sokol, David. â€Å"31 Spectacular Buildings Designed by Frank Gehry.†Ã‚  Architectural Digest, 25 Nov. 2018.